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PPC

PPC Training in Delhi Ncr

*Introduction to Online Advertising

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

*Benefits and features of AdWords

  • Cost
  • Timing
  • Flexibility

*Basic Terminology

  • Keyword
  • Cost-per-click
  • Clickthrough rate
  • Impression
  • Landing page
  • Conversion
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense

*Benefits and features of AdWords

  • Account
  • Campaign
  • Ad Group
  • Keywords
  • AdWords Interface
  • Campaign management tab

*Proper Account Setup

  • Creating a Campaign
  • Language and location targeting
  • Targeting guidelines
  • Excluding locations
  • Writing ad creatives
  • Editorial policies
  • Ad writing exercise
  • Building a keyword list
  • Best practices
  • Match typeso
  • Broad, phrase, & exacto Negative keywords
  • Setting bids and budgetso Daily budgeto Minimum & Maximum bids
  • Using the Traffic Estimator

*Editing Campaign Settings

  • Basic settings
  • Setting start and end dates
  • Budget options
  • Delivery methods + Standard & Accelerated
  • Networds and Biddingo
  • Choosing content or search
  • Ad schedulingo
  • Multiplying bidso
  • Setting times of day that you want your ads to run
  • Ad Servingo Setting ads to “Optimize” or “Rotate”

*Advanced Features

  • Optimization
  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network

*Reports

  • Creating and analyzing reports
  • Saving reports and report templates
  • Building a keyword list
  • Best practices
  • Setting bids and budgetso Daily budgeto Minimum & Maximum bids
  • Using the Traffic Estimator

*Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic
  • Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance
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