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Social Media Marketing in Delhi Ncr

*Introduction to Social Media Marketing

  • Understanding social media
  • Why social media is important for your business
  • How to use social media to build your brand
  • Overview of social media goals and opportunities
  • How to gather feedback about your customers through social media
  • Understanding your social media options
  • The Difference Between Web 1.0, web 2.0 and Web 3.0
  • Intro to social media tools and applications in business
  • Social Media Optimization Overview
  • Social Media Optimization Techniques
  • Search Engine Guidelines
  • FAQ

*SOCIAL NETWORKS

  • Defining Social Networks
  • Social Networking Sites
  • Optimizing Content for social Networking Sites
  • Social Bookmarking and its relevance
  • Finding and Following “Tribes” in Online Social Networks
  • FAQ

*BLOGS/MICRO-BLOGS For BUSINESS

  • Defining Blogs, Blogging
  • Creation of Blogs (blogspot, wordpress, TypePad
  • Understanding of Corporate blogs
  • Promotion of Blogs
  • How to meet the challenges you’ll face in starting your own blog
  • How to implement best practices, including tips for grabbing attention and tactics to avoid
  • How to craft the perfect pitch to get your message heard  and shared by other bloggers
  • What makes a corporate blog successful, and examples of blogs done right
  • Onitoring and Analyzing Blogs
  • Blog Comments and Blog Creation
  • Link Wheel Creation through several Blogs

*TAGS AND TAGGING

  • Introduction to Tags and Taggining
  • Organizing Information: Hierarchical vs. Tagging
  • Create Cloud Tags
  • How Tagging Helps Get Content Viewed
  • Cloud Tagging and its relevance
  • Internal Tagging
  • FAQ

*Viral Marketing

  • Rules of  Viral Marketing
  • viral marketing common formulas that generate success
  • How to get free ad space to promote your message
  • How to make your message concrete in the minds of your consumers
  • How to tap into emotions to get better results
  • Viral Marketing Strategy

*Viral Marketing

  • Defining Podcasting
  • Audio vs. Video
  • How YouTube works
  • Advantage of YouTube as a social media marketing tool
  • How to best leverage video embedding
  • How to make YouTube the center of your video marketing efforts
  • How to increase the likelihood that a video will “go viral”
  • How to identify the opinion leaders in your niche
  • How to use YouTube Insight for useful video analytics

*REALLY SIMPLE SYNDICATION (RSS)

  • Defining RSS
  • Benefits and Reasons for using RSS
  • How does RSS work
  • Difference between atom and rss
  • Create RSS Feed and submission
  • Rss Feed,  RSS readers
  • The Difference Between RSS and E-mail Marketing

*USING FACEBOOK

  • Introduction to Facebook: The Basics
  • Establishing a Business Presence
  • Facebook Advertising
  • Facebook Apps
  • Facebook Marketing Strategy
  • Using Facebook to Develop Communities
  • Facebook business strategies that work
  • Building your fan base on Facebook through fan pages
  • How companies are using Facebook to interact with their customers
  • How to use Facebook to build links to your website
  • Leveraging advertising options on Facebook

*USING TWITTER

  • Introduction to Twitter: The Basics
  • Establishing a Brand Name
  • Twitter Marketing Strategy
  • The tools available to help you market your business on Twitter
  • URL shortening services
  • How to search Twitter for keywords relevant to your business
  • The business goals you can — and should — set up and achieve by using Twitter
  • How you as a small, medium, or large business can successfully utilize Twitter

*USING LINKEDIN

  • Introduction to LinkedIn: The Basics
  • Establishing a Corporate Presence
  • realistically expect to get out of LinkedIn
  • Growing and managing your contacts in your LinkedIn network
  • How to start and join groups to enhance your networking opportunities
  • How to create events in LinkedIn
  • LinkedIn Marketing Strategy
  • FAQ
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